Sony – Sale up to 22% off, New Alpha Camera & Telephoto Lens

Sony set to release a new camera, Discounted Alpha Cameras and Accessories

Sony Alpha cameras, lens, and accesories are on sale from now until November 7, 2021. Instant savings on Sony Alpha equipment are applied to all supported retailers.

With deals like the Alpha A6600 Mirrorless Camera with 18-135mm Zoom Lens on sale for $1,598.00 from $1799.99 at Amazon, or $200 off the Alpha 7 III Full-frame mirrorless camera – this is the best time of year to buy a new camera! Prices have not been this low since June, and are likely Black-Friday prices.

Sony Alpha A6600 with 18-135mm Zoom Lens

This week’s deals include $200 Off The Sony Alpha 7 III camera body or Sony Alpha 7 III and 28-70mm camera and lens kit. See a snapshot of the savings below and visit our Promos page for a complete list of special pricing.


Alpha Cameras on Sale

Model NumberDescriptionSale Price
ILCE7M3/Bα7 III Body Only$1,999.99 $1,799.99
ILCE7M3K/Bα7 III Body + 28-70mm Lens Kit$2,199.99 $1,999.99
ILCE6600M/Bα6600 Body + 18-135mm Zoom Lens$1,799.99 $1,599.99
ILCE6600/Bα6600 Body Only$1,399.99 $1,199.99

Sony Special Deals

New Sony Alpha Camera

Full-Frame Mirrorless Alpha IV Likely

Happening soon, Sony is scheduled to announce their newest camera via a webcast on October 21st, 2021 at 10 a.m. ET on Sony’s YouTube channel and website. Rumors are spreading from Engadget and DPReview about an Alpha 7 IV full-frame mirrorless camera.

According to Engadet, the video YouTube tags describe a, “33-megapixel sensor and 4K 60p video with 10-bit All-I XAVC recording,” for this new camera. Pricing and availability to be determined.

Sony FE 70-200mm F2.8 GM OSS II

The World’s Lightest 70-200mm f/2.8 Zoom Lens

New to the Sony G Master lineup, is the FE 70-200mm f/2.8 GM OSS II, a constant aperture telephoto lens for Sony E-Mount cameras, retailing for US $2,800 and scheduled to be available in December.

Targeting filmmakers and photographers alike, the new FE 70-200mm f/2.8 GM OSS II has shaved off nearly 30% from its predecessor, three independent control rings for focus, zoom, and iris, as well as four Sony-original XD (extreme dynamic) Linear Motors for fast autofocus.

As compared to the previous FE 70-200mm f/2.8 GM OSS, the FE 70-200mm f/2.8 GM OSS II’s auto focus is four-times faster and 30% more accurate focus tracking.

In addition to its light weight, the FE 70-200mm F2.8 GM OSS II was designed for professionals to offer an ideal balance without front-heaviness, ensuring that the lens’ center of gravity falls directly above the tripod mount. It also features internal zoom to keep the center of gravity constant.


Bokeh is much more pleasing circular orbs, as compared to onion-shaped out-of-focus areas with the new 11-blade circular aperture and XA element. Chromatic and spherical abberation is controlled with two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements, which are manufactured with 0.01-micron surface precision.

Designed for use in the elements, the FE 70-200mm F2.8 GM OSS II is dust and moisture resistance, including a front lens element with a fluorine coating that repels water, oil, and other contaminants.

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