A Professional Photographer Does More Than Capture Images

A Professional Photographer Does More Than Capture Images

Many people look past the value of professional photography because, let’s face it, cameras are everywhere. You can take photographs from your phone and share them with the world instantly. But photography is an art, and a professional does more than simply take a picture: They tell a story with images that will stay fresh in the minds of all who see them long after the lens is put away.

Outsourcing this important task can help you make more than memories — great photography can make you money, lead to career advancement, and more.

Real Estate

When you want to sell a home, most agents agree that professional photography is far superior to phone snapshots. As a seller, your job is to depersonalize, a step that will help your buyers envision themselves in your space.

Your photographer and interior designer can then help you set the stage for eye-catching photos that showcase your home’s best features. To help your professional selling team, make sure your property is deep-cleaned and repairs — particularly for areas that will pop up in photographs — are completed before you schedule photos.


In business, image is everything. You do not want to trust your corporate biography photo to a selfie pulled from your personal social media accounts. LinkedIn underscores the importance of having a professional headshot, citing that this image is essentially the logo of what is or will become your personal brand.

When you run a business, the photographs of your products, services, and location are also important in your marketing. Sites with professional photos may even rank higher on Google search results than those without.


Family photos are not just for you. These mementos are really meant for your children and grandchildren to give them a glimpse into what life was like during a particular time. Unfortunately, moms — and sometimes dads— are rarely in the photo. Paying for professional photography means someone else holds the camera for once, and your kids will never have to remember as adults if you were there.

Even if you get a professional family photo done once each year, consider also hiring a photographer for major events, such as milestone birthdays, bat mitzvahs, and graduation ceremonies.

What A Photographer Brings To The Table

There is a reason that you will never see a professional photographer show up to a shoot with their iPhone in hand. A professional will have all of the right equipment, including lenses designed specifically for portrait, long-range, or indoor photography. They will know how to utilize both natural and studio lighting so that nothing gets lost in the photos. Your photographer will know how their camera works and will have a full understanding of aperture, shutter speed, and white balance. These, combined with an understanding of how to frame and edit the perfect photo, will result in striking images that an amateur simply can’t replicate.

The decision to hire a photographer for your home, work, or real estate needs should be a no-brainer. While it is an investment, it’s one that will pay off in memories, better customer engagement and networking, or potentially more competition on your real estate listing. But remember: Not all photographers are alike, so make sure to check references and confirm the quality of work before you hire one.

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